Swatch
#7F1734 Claret
#7F1734 is a dark, rich pink, known as Claret. In RGB it’s made of 49.8% red, 9% green, and 20.4% blue. Its hue is 343°, with 69% saturation and 29% lightness, so it reads as a warm color. White text sits best on top of it.
Color codes
Tints, shades & tones
Tints add white, shades add black, tones add gray. Tap any one to open its page.
Tints
Shades
Tones
Color harmonies
Combinations from the color wheel, built around #7F1734.
Split complementary
The two neighbors of the complement: contrast that’s easier to balance.
Open in the palette builder →Tetradic
Two complementary pairs: rich, best with one color in charge.
Open in the palette builder →Contrast & readability
WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.
White text on this color
10.12:1 AAABlack text on this color
2.07:1 FailThis color as text on white
10.12:1 AAAThis color as text on black
2.07:1 FailHow it looks with color blindness
About 1 in 12 men and 1 in 200 women see color differently. Here’s #7F1734 as they’d see it.
#7F1734 in use
A headline in this color
Body text stays dark for reading; the color carries buttons, links, and accents.
On a dark background
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Brands with a similar color
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Questions about #7F1734
What color is #7F1734?
#7F1734 is a dark, rich pink, known as Claret. In RGB it’s made of 49.8% red, 9% green, and 20.4% blue. Its hue is 343°, with 69% saturation and 29% lightness, so it reads as a warm color. White text sits best on top of it.
What is #7F1734 in RGB?
#7F1734 is rgb(127, 23, 52): 127 red, 23 green, and 52 blue on a 0–255 scale.
What is #7F1734 in CMYK?
Roughly cmyk(0, 82, 59, 50). Print results depend on paper and press, so proof it before a big print run.
What Pantone is closest to #7F1734?
PANTONE 202 C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.
What color goes with #7F1734?
Its complement #004C38 gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.