Close to Jasper
#E03440
#E03440 is a mid-tone, rich red, close to the color Jasper. In RGB it’s made of 87.8% red, 20.4% green, and 25.1% blue. Its hue is 356°, with 74% saturation and 54% lightness, so it reads as a warm color. Black text sits best on top of it.
Color codes
Tints, shades & tones
Tints add white, shades add black, tones add gray. Tap any one to open its page.
Tints
Shades
Tones
Color harmonies
Combinations from the color wheel, built around #E03440.
Split complementary
The two neighbors of the complement: contrast that’s easier to balance.
Open in the palette creator →Tetradic
Two complementary pairs: rich, best with one color in charge.
Open in the palette creator →Contrast & readability
WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.
White text on this color
4.44:1 AA LargeBlack text on this color
4.73:1 AAThis color as text on white
4.44:1 AA LargeThis color as text on black
4.73:1 AAHow it looks with color blindness
About 1 in 12 men and 1 in 200 women see color differently. Here’s #E03440 as they’d see it.
#E03440 in use
A headline in this color
Body text stays dark for reading; the color carries buttons, links, and accents.
On a dark background
Get startedSimilar colors
Brands with a similar color
Brand names identify the brands only; no affiliation. Test yourself in Brand Colors.
Questions about #E03440
What color is #E03440?
#E03440 is a mid-tone, rich red, close to the color Jasper. In RGB it’s made of 87.8% red, 20.4% green, and 25.1% blue. Its hue is 356°, with 74% saturation and 54% lightness, so it reads as a warm color. Black text sits best on top of it.
What is #E03440 in RGB?
#E03440 is rgb(224, 52, 64): 224 red, 52 green, and 64 blue on a 0–255 scale.
What is #E03440 in CMYK?
Roughly cmyk(0, 77, 71, 12). Print results depend on paper and press, so proof it before a big print run.
What Pantone is closest to #E03440?
PANTONE 1795 C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.
What color goes with #E03440?
Its complement #07867E gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.