Close to Medium Violet Red
#BD1990
#BD1990 is a mid-tone, vivid pink, close to the color Medium Violet Red. In RGB it’s made of 74.1% red, 9.8% green, and 56.5% blue. Its hue is 316°, with 77% saturation and 42% lightness, so it reads as a cool color. White text sits best on top of it.
Color codes
Tints, shades & tones
Tints add white, shades add black, tones add gray. Tap any one to open its page.
Tints
Shades
Tones
Color harmonies
Combinations from the color wheel, built around #BD1990.
Split complementary
The two neighbors of the complement: contrast that’s easier to balance.
Open in the palette builder →Tetradic
Two complementary pairs: rich, best with one color in charge.
Open in the palette builder →Contrast & readability
WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.
White text on this color
5.67:1 AABlack text on this color
3.71:1 AA LargeThis color as text on white
5.67:1 AAThis color as text on black
3.71:1 AA LargeHow it looks with color blindness
About 1 in 12 men and 1 in 200 women see color differently. Here’s #BD1990 as they’d see it.
#BD1990 in use
A headline in this color
Body text stays dark for reading; the color carries buttons, links, and accents.
On a dark background
Get startedSimilar colors
Questions about #BD1990
What color is #BD1990?
#BD1990 is a mid-tone, vivid pink, close to the color Medium Violet Red. In RGB it’s made of 74.1% red, 9.8% green, and 56.5% blue. Its hue is 316°, with 77% saturation and 42% lightness, so it reads as a cool color. White text sits best on top of it.
What is #BD1990 in RGB?
#BD1990 is rgb(189, 25, 144): 189 red, 25 green, and 144 blue on a 0–255 scale.
What is #BD1990 in CMYK?
Roughly cmyk(0, 87, 24, 26). Print results depend on paper and press, so proof it before a big print run.
What Pantone is closest to #BD1990?
PANTONE 253 C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.
What color goes with #BD1990?
Its complement #097829 gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.