Close to Cranberry

#BC244D

#BC244D is a mid-tone, rich pink, close to the color Cranberry. In RGB it’s made of 73.7% red, 14.1% green, and 30.2% blue. Its hue is 344°, with 68% saturation and 44% lightness, so it reads as a warm color. White text sits best on top of it.

Make a palette Open in converter

Color codes

Tints, shades & tones

Tints add white, shades add black, tones add gray. Tap any one to open its page.

Tints

Shades

Tones

Color harmonies

Combinations from the color wheel, built around #BC244D.

Contrast & readability

WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.

Aa

White text on this color

6.00:1 AA
Aa

Black text on this color

3.50:1 AA Large
Aa

This color as text on white

6.00:1 AA
Aa

This color as text on black

3.50:1 AA Large

How it looks with color blindness

About 1 in 12 men and 1 in 200 women see color differently. Here’s #BC244D as they’d see it.

Typical vision#BC244D
ProtanopiaNo red cones (about 1% of men)
DeuteranopiaNo green cones (the most common, about 1% of men)
TritanopiaNo blue cones (rare)
AchromatopsiaNo color vision (very rare)

#BC244D in use

New

A headline in this color

Body text stays dark for reading; the color carries buttons, links, and accents.

Primary buttonText link →

On a dark background

Get started
Gradient to its complement

Similar colors

Questions about #BC244D

What color is #BC244D?

#BC244D is a mid-tone, rich pink, close to the color Cranberry. In RGB it’s made of 73.7% red, 14.1% green, and 30.2% blue. Its hue is 344°, with 68% saturation and 44% lightness, so it reads as a warm color. White text sits best on top of it.

What is #BC244D in RGB?

#BC244D is rgb(188, 36, 77): 188 red, 36 green, and 77 blue on a 0–255 scale.

What is #BC244D in CMYK?

Roughly cmyk(0, 81, 59, 26). Print results depend on paper and press, so proof it before a big print run.

What Pantone is closest to #BC244D?

PANTONE 7620 C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.

What color goes with #BC244D?

Its complement #067156 gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.

Browse all color swatches