Close to Paprika
#972739
#972739 is a dark, rich red, close to the color Paprika. In RGB it’s made of 59.2% red, 15.3% green, and 22.4% blue. Its hue is 350°, with 59% saturation and 37% lightness, so it reads as a warm color. White text sits best on top of it.
Color codes
Tints, shades & tones
Tints add white, shades add black, tones add gray. Tap any one to open its page.
Tints
Shades
Tones
Color harmonies
Combinations from the color wheel, built around #972739.
Split complementary
The two neighbors of the complement: contrast that’s easier to balance.
Open in the palette builder →Tetradic
Two complementary pairs: rich, best with one color in charge.
Open in the palette builder →Contrast & readability
WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.
White text on this color
7.88:1 AAABlack text on this color
2.67:1 FailThis color as text on white
7.88:1 AAAThis color as text on black
2.67:1 FailHow it looks with color blindness
About 1 in 12 men and 1 in 200 women see color differently. Here’s #972739 as they’d see it.
#972739 in use
A headline in this color
Body text stays dark for reading; the color carries buttons, links, and accents.
On a dark background
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Brands with a similar color
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Questions about #972739
What color is #972739?
#972739 is a dark, rich red, close to the color Paprika. In RGB it’s made of 59.2% red, 15.3% green, and 22.4% blue. Its hue is 350°, with 59% saturation and 37% lightness, so it reads as a warm color. White text sits best on top of it.
What is #972739 in RGB?
#972739 is rgb(151, 39, 57): 151 red, 39 green, and 57 blue on a 0–255 scale.
What is #972739 in CMYK?
Roughly cmyk(0, 74, 62, 41). Print results depend on paper and press, so proof it before a big print run.
What Pantone is closest to #972739?
PANTONE 202 C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.
What color goes with #972739?
Its complement #0C5C50 gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.