Close to Cranberry
#970E40
#970E40 is a dark, vivid pink, close to the color Cranberry. In RGB it’s made of 59.2% red, 5.5% green, and 25.1% blue. Its hue is 338°, with 83% saturation and 32% lightness, so it reads as a warm color. White text sits best on top of it.
Color codes
Tints, shades & tones
Tints add white, shades add black, tones add gray. Tap any one to open its page.
Tints
Shades
Tones
Color harmonies
Combinations from the color wheel, built around #970E40.
Split complementary
The two neighbors of the complement: contrast that’s easier to balance.
Open in the palette builder →Tetradic
Two complementary pairs: rich, best with one color in charge.
Open in the palette builder →Contrast & readability
WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.
White text on this color
8.56:1 AAABlack text on this color
2.45:1 FailThis color as text on white
8.56:1 AAAThis color as text on black
2.45:1 FailHow it looks with color blindness
About 1 in 12 men and 1 in 200 women see color differently. Here’s #970E40 as they’d see it.
#970E40 in use
A headline in this color
Body text stays dark for reading; the color carries buttons, links, and accents.
On a dark background
Get startedSimilar colors
Questions about #970E40
What color is #970E40?
#970E40 is a dark, vivid pink, close to the color Cranberry. In RGB it’s made of 59.2% red, 5.5% green, and 25.1% blue. Its hue is 338°, with 83% saturation and 32% lightness, so it reads as a warm color. White text sits best on top of it.
What is #970E40 in RGB?
#970E40 is rgb(151, 14, 64): 151 red, 14 green, and 64 blue on a 0–255 scale.
What is #970E40 in CMYK?
Roughly cmyk(0, 91, 58, 41). Print results depend on paper and press, so proof it before a big print run.
What Pantone is closest to #970E40?
PANTONE 194 C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.
What color goes with #970E40?
Its complement #025839 gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.