Close to Cranberry Red
#970721
#970721 is a dark, vivid red, close to the color Cranberry Red. In RGB it’s made of 59.2% red, 2.7% green, and 12.9% blue. Its hue is 349°, with 91% saturation and 31% lightness, so it reads as a warm color. White text sits best on top of it.
Color codes
Tints, shades & tones
Tints add white, shades add black, tones add gray. Tap any one to open its page.
Tints
Shades
Tones
Color harmonies
Combinations from the color wheel, built around #970721.
Split complementary
The two neighbors of the complement: contrast that’s easier to balance.
Open in the palette builder →Tetradic
Two complementary pairs: rich, best with one color in charge.
Open in the palette builder →Contrast & readability
WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.
White text on this color
8.87:1 AAABlack text on this color
2.37:1 FailThis color as text on white
8.87:1 AAAThis color as text on black
2.37:1 FailHow it looks with color blindness
About 1 in 12 men and 1 in 200 women see color differently. Here’s #970721 as they’d see it.
#970721 in use
A headline in this color
Body text stays dark for reading; the color carries buttons, links, and accents.
On a dark background
Get startedSimilar colors
Brands with a similar color
Brand names identify the brands only; no affiliation. Test yourself in Brand Colors.
Questions about #970721
What color is #970721?
#970721 is a dark, vivid red, close to the color Cranberry Red. In RGB it’s made of 59.2% red, 2.7% green, and 12.9% blue. Its hue is 349°, with 91% saturation and 31% lightness, so it reads as a warm color. White text sits best on top of it.
What is #970721 in RGB?
#970721 is rgb(151, 7, 33): 151 red, 7 green, and 33 blue on a 0–255 scale.
What is #970721 in CMYK?
Roughly cmyk(0, 95, 78, 41). Print results depend on paper and press, so proof it before a big print run.
What Pantone is closest to #970721?
PANTONE 187 C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.
What color goes with #970721?
Its complement #035445 gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.