Close to Rhubarb
#90243E
#90243E is a dark, rich red, close to the color Rhubarb. In RGB it’s made of 56.5% red, 14.1% green, and 24.3% blue. Its hue is 346°, with 60% saturation and 35% lightness, so it reads as a warm color. White text sits best on top of it.
Color codes
Tints, shades & tones
Tints add white, shades add black, tones add gray. Tap any one to open its page.
Tints
Shades
Tones
Color harmonies
Combinations from the color wheel, built around #90243E.
Split complementary
The two neighbors of the complement: contrast that’s easier to balance.
Open in the palette builder →Tetradic
Two complementary pairs: rich, best with one color in charge.
Open in the palette builder →Contrast & readability
WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.
White text on this color
8.37:1 AAABlack text on this color
2.51:1 FailThis color as text on white
8.37:1 AAAThis color as text on black
2.51:1 FailHow it looks with color blindness
About 1 in 12 men and 1 in 200 women see color differently. Here’s #90243E as they’d see it.
#90243E in use
A headline in this color
Body text stays dark for reading; the color carries buttons, links, and accents.
On a dark background
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Questions about #90243E
What color is #90243E?
#90243E is a dark, rich red, close to the color Rhubarb. In RGB it’s made of 56.5% red, 14.1% green, and 24.3% blue. Its hue is 346°, with 60% saturation and 35% lightness, so it reads as a warm color. White text sits best on top of it.
What is #90243E in RGB?
#90243E is rgb(144, 36, 62): 144 red, 36 green, and 62 blue on a 0–255 scale.
What is #90243E in CMYK?
Roughly cmyk(0, 75, 57, 44). Print results depend on paper and press, so proof it before a big print run.
What Pantone is closest to #90243E?
PANTONE 194 C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.
What color goes with #90243E?
Its complement #005946 gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.