Close to Royal Purple
#73408E
#73408E is a mid-tone, muted purple, close to the color Royal Purple. In RGB it’s made of 45.1% red, 25.1% green, and 55.7% blue. Its hue is 279°, with 38% saturation and 40% lightness, so it reads as a cool color. White text sits best on top of it.
Color codes
Tints, shades & tones
Tints add white, shades add black, tones add gray. Tap any one to open its page.
Tints
Shades
Tones
Color harmonies
Combinations from the color wheel, built around #73408E.
Split complementary
The two neighbors of the complement: contrast that’s easier to balance.
Open in the palette builder →Tetradic
Two complementary pairs: rich, best with one color in charge.
Open in the palette builder →Contrast & readability
WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.
White text on this color
7.36:1 AAABlack text on this color
2.85:1 FailThis color as text on white
7.36:1 AAAThis color as text on black
2.85:1 FailHow it looks with color blindness
About 1 in 12 men and 1 in 200 women see color differently. Here’s #73408E as they’d see it.
#73408E in use
A headline in this color
Body text stays dark for reading; the color carries buttons, links, and accents.
On a dark background
Get startedSimilar colors
Questions about #73408E
What color is #73408E?
#73408E is a mid-tone, muted purple, close to the color Royal Purple. In RGB it’s made of 45.1% red, 25.1% green, and 55.7% blue. Its hue is 279°, with 38% saturation and 40% lightness, so it reads as a cool color. White text sits best on top of it.
What is #73408E in RGB?
#73408E is rgb(115, 64, 142): 115 red, 64 green, and 142 blue on a 0–255 scale.
What is #73408E in CMYK?
Roughly cmyk(19, 55, 0, 44). Print results depend on paper and press, so proof it before a big print run.
What Pantone is closest to #73408E?
PANTONE 267 C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.
What color goes with #73408E?
Its complement #2B6211 gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.