Close to Barn Red
#730404
#730404 is a dark, vivid red, close to the color Barn Red. In RGB it’s made of 45.1% red, 1.6% green, and 1.6% blue. Its hue is 0°, with 93% saturation and 23% lightness, so it reads as a warm color. White text sits best on top of it.
Color codes
Tints, shades & tones
Tints add white, shades add black, tones add gray. Tap any one to open its page.
Tints
Shades
Tones
Color harmonies
Combinations from the color wheel, built around #730404.
Split complementary
The two neighbors of the complement: contrast that’s easier to balance.
Open in the palette builder →Tetradic
Two complementary pairs: rich, best with one color in charge.
Open in the palette builder →Contrast & readability
WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.
White text on this color
12.01:1 AAABlack text on this color
1.75:1 FailThis color as text on white
12.01:1 AAAThis color as text on black
1.75:1 FailHow it looks with color blindness
About 1 in 12 men and 1 in 200 women see color differently. Here’s #730404 as they’d see it.
#730404 in use
A headline in this color
Body text stays dark for reading; the color carries buttons, links, and accents.
On a dark background
Get startedSimilar colors
Questions about #730404
What color is #730404?
#730404 is a dark, vivid red, close to the color Barn Red. In RGB it’s made of 45.1% red, 1.6% green, and 1.6% blue. Its hue is 0°, with 93% saturation and 23% lightness, so it reads as a warm color. White text sits best on top of it.
What is #730404 in RGB?
#730404 is rgb(115, 4, 4): 115 red, 4 green, and 4 blue on a 0–255 scale.
What is #730404 in CMYK?
Roughly cmyk(0, 97, 97, 55). Print results depend on paper and press, so proof it before a big print run.
What Pantone is closest to #730404?
PANTONE 174 C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.
What color goes with #730404?
Its complement #003E3E gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.