Close to Purple
#730366
#730366 is a dark, vivid pink, close to the color Purple. In RGB it’s made of 45.1% red, 1.2% green, and 40% blue. Its hue is 307°, with 95% saturation and 23% lightness, so it reads as a cool color. White text sits best on top of it.
Color codes
Tints, shades & tones
Tints add white, shades add black, tones add gray. Tap any one to open its page.
Tints
Shades
Tones
Color harmonies
Combinations from the color wheel, built around #730366.
Split complementary
The two neighbors of the complement: contrast that’s easier to balance.
Open in the palette builder →Tetradic
Two complementary pairs: rich, best with one color in charge.
Open in the palette builder →Contrast & readability
WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.
White text on this color
10.86:1 AAABlack text on this color
1.93:1 FailThis color as text on white
10.86:1 AAAThis color as text on black
1.93:1 FailHow it looks with color blindness
About 1 in 12 men and 1 in 200 women see color differently. Here’s #730366 as they’d see it.
#730366 in use
A headline in this color
Body text stays dark for reading; the color carries buttons, links, and accents.
On a dark background
Get startedSimilar colors
Brands with a similar color
Brand names identify the brands only; no affiliation. Test yourself in Brand Colors.
Questions about #730366
What color is #730366?
#730366 is a dark, vivid pink, close to the color Purple. In RGB it’s made of 45.1% red, 1.2% green, and 40% blue. Its hue is 307°, with 95% saturation and 23% lightness, so it reads as a cool color. White text sits best on top of it.
What is #730366 in RGB?
#730366 is rgb(115, 3, 102): 115 red, 3 green, and 102 blue on a 0–255 scale.
What is #730366 in CMYK?
Roughly cmyk(0, 97, 11, 55). Print results depend on paper and press, so proof it before a big print run.
What Pantone is closest to #730366?
PANTONE 2604 C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.
What color goes with #730366?
Its complement #024807 gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.