Close to Blueberry
#728DFD
#728DFD is a light, vivid blue, close to the color Blueberry. In RGB it’s made of 44.7% red, 55.3% green, and 99.2% blue. Its hue is 228°, with 97% saturation and 72% lightness, so it reads as a cool color. Black text sits best on top of it.
Color codes
Tints, shades & tones
Tints add white, shades add black, tones add gray. Tap any one to open its page.
Tints
Shades
Tones
Color harmonies
Combinations from the color wheel, built around #728DFD.
Split complementary
The two neighbors of the complement: contrast that’s easier to balance.
Open in the palette creator →Tetradic
Two complementary pairs: rich, best with one color in charge.
Open in the palette creator →Contrast & readability
WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.
White text on this color
3.02:1 AA LargeBlack text on this color
6.94:1 AAThis color as text on white
3.02:1 AA LargeThis color as text on black
6.94:1 AAHow it looks with color blindness
About 1 in 12 men and 1 in 200 women see color differently. Here’s #728DFD as they’d see it.
#728DFD in use
A headline in this color
Body text stays dark for reading; the color carries buttons, links, and accents.
On a dark background
Get startedSimilar colors
Brands with a similar color
Brand names identify the brands only; no affiliation. Test yourself in Brand Colors.
Questions about #728DFD
What color is #728DFD?
#728DFD is a light, vivid blue, close to the color Blueberry. In RGB it’s made of 44.7% red, 55.3% green, and 99.2% blue. Its hue is 228°, with 97% saturation and 72% lightness, so it reads as a cool color. Black text sits best on top of it.
What is #728DFD in RGB?
#728DFD is rgb(114, 141, 253): 114 red, 141 green, and 253 blue on a 0–255 scale.
What is #728DFD in CMYK?
Roughly cmyk(55, 44, 0, 1). Print results depend on paper and press, so proof it before a big print run.
What Pantone is closest to #728DFD?
PANTONE 285 C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.
What color goes with #728DFD?
Its complement #A99411 gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.