Close to Grape
#720490
#720490 is a dark, vivid purple, close to the color Grape. In RGB it’s made of 44.7% red, 1.6% green, and 56.5% blue. Its hue is 287°, with 95% saturation and 29% lightness, so it reads as a cool color. White text sits best on top of it.
Color codes
Tints, shades & tones
Tints add white, shades add black, tones add gray. Tap any one to open its page.
Tints
Shades
Tones
Color harmonies
Combinations from the color wheel, built around #720490.
Split complementary
The two neighbors of the complement: contrast that’s easier to balance.
Open in the palette builder →Tetradic
Two complementary pairs: rich, best with one color in charge.
Open in the palette builder →Contrast & readability
WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.
White text on this color
9.83:1 AAABlack text on this color
2.14:1 FailThis color as text on white
9.83:1 AAAThis color as text on black
2.14:1 FailHow it looks with color blindness
About 1 in 12 men and 1 in 200 women see color differently. Here’s #720490 as they’d see it.
#720490 in use
A headline in this color
Body text stays dark for reading; the color carries buttons, links, and accents.
On a dark background
Get startedSimilar colors
Brands with a similar color
Brand names identify the brands only; no affiliation. Test yourself in Brand Colors.
Questions about #720490
What color is #720490?
#720490 is a dark, vivid purple, close to the color Grape. In RGB it’s made of 44.7% red, 1.6% green, and 56.5% blue. Its hue is 287°, with 95% saturation and 29% lightness, so it reads as a cool color. White text sits best on top of it.
What is #720490 in RGB?
#720490 is rgb(114, 4, 144): 114 red, 4 green, and 144 blue on a 0–255 scale.
What is #720490 in CMYK?
Roughly cmyk(21, 97, 0, 44). Print results depend on paper and press, so proof it before a big print run.
What Pantone is closest to #720490?
PANTONE 2593 C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.
What color goes with #720490?
Its complement #0C4F00 gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.