Close to Plum Purple
#490A44
#490A44 is a very dark, vivid pink, close to the color Plum Purple. In RGB it’s made of 28.6% red, 3.9% green, and 26.7% blue. Its hue is 305°, with 76% saturation and 16% lightness, so it reads as a cool color. White text sits best on top of it.
Color codes
Tints, shades & tones
Tints add white, shades add black, tones add gray. Tap any one to open its page.
Tints
Shades
Tones
Color harmonies
Combinations from the color wheel, built around #490A44.
Split complementary
The two neighbors of the complement: contrast that’s easier to balance.
Open in the palette builder →Tetradic
Two complementary pairs: rich, best with one color in charge.
Open in the palette builder →Contrast & readability
WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.
White text on this color
14.89:1 AAABlack text on this color
1.41:1 FailThis color as text on white
14.89:1 AAAThis color as text on black
1.41:1 FailHow it looks with color blindness
About 1 in 12 men and 1 in 200 women see color differently. Here’s #490A44 as they’d see it.
#490A44 in use
A headline in this color
Body text stays dark for reading; the color carries buttons, links, and accents.
On a dark background
Get startedSimilar colors
Brands with a similar color
Brand names identify the brands only; no affiliation. Test yourself in Brand Colors.
Questions about #490A44
What color is #490A44?
#490A44 is a very dark, vivid pink, close to the color Plum Purple. In RGB it’s made of 28.6% red, 3.9% green, and 26.7% blue. Its hue is 305°, with 76% saturation and 16% lightness, so it reads as a cool color. White text sits best on top of it.
What is #490A44 in RGB?
#490A44 is rgb(73, 10, 68): 73 red, 10 green, and 68 blue on a 0–255 scale.
What is #490A44 in CMYK?
Roughly cmyk(0, 86, 7, 71). Print results depend on paper and press, so proof it before a big print run.
What Pantone is closest to #490A44?
PANTONE 2608 C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.
What color goes with #490A44?
Its complement #003000 gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.