Close to Aubergine
#430713
#430713 is a very dark, vivid red, close to the color Aubergine. In RGB it’s made of 26.3% red, 2.7% green, and 7.5% blue. Its hue is 348°, with 81% saturation and 15% lightness, so it reads as a warm color. White text sits best on top of it.
Color codes
Tints, shades & tones
Tints add white, shades add black, tones add gray. Tap any one to open its page.
Tints
Shades
Tones
Color harmonies
Combinations from the color wheel, built around #430713.
Split complementary
The two neighbors of the complement: contrast that’s easier to balance.
Open in the palette builder →Tetradic
Two complementary pairs: rich, best with one color in charge.
Open in the palette builder →Contrast & readability
WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.
White text on this color
16.43:1 AAABlack text on this color
1.28:1 FailThis color as text on white
16.43:1 AAAThis color as text on black
1.28:1 FailHow it looks with color blindness
About 1 in 12 men and 1 in 200 women see color differently. Here’s #430713 as they’d see it.
#430713 in use
A headline in this color
Body text stays dark for reading; the color carries buttons, links, and accents.
On a dark background
Get startedSimilar colors
Questions about #430713
What color is #430713?
#430713 is a very dark, vivid red, close to the color Aubergine. In RGB it’s made of 26.3% red, 2.7% green, and 7.5% blue. Its hue is 348°, with 81% saturation and 15% lightness, so it reads as a warm color. White text sits best on top of it.
What is #430713 in RGB?
#430713 is rgb(67, 7, 19): 67 red, 7 green, and 19 blue on a 0–255 scale.
What is #430713 in CMYK?
Roughly cmyk(0, 90, 72, 74). Print results depend on paper and press, so proof it before a big print run.
What Pantone is closest to #430713?
PANTONE 490 C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.
What color goes with #430713?
Its complement #00251C gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.