Close to Eggplant
#403243
#403243 is a dark, soft, grayish purple, close to the color Eggplant. In RGB it’s made of 25.1% red, 19.6% green, and 26.3% blue. Its hue is 289°, with 15% saturation and 23% lightness, so it reads as a cool color. White text sits best on top of it.
Color codes
Tints, shades & tones
Tints add white, shades add black, tones add gray. Tap any one to open its page.
Tints
Shades
Tones
Color harmonies
Combinations from the color wheel, built around #403243.
Split complementary
The two neighbors of the complement: contrast that’s easier to balance.
Open in the palette builder →Tetradic
Two complementary pairs: rich, best with one color in charge.
Open in the palette builder →Contrast & readability
WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.
White text on this color
11.96:1 AAABlack text on this color
1.76:1 FailThis color as text on white
11.96:1 AAAThis color as text on black
1.76:1 FailHow it looks with color blindness
About 1 in 12 men and 1 in 200 women see color differently. Here’s #403243 as they’d see it.
#403243 in use
A headline in this color
Body text stays dark for reading; the color carries buttons, links, and accents.
On a dark background
Get startedSimilar colors
Questions about #403243
What color is #403243?
#403243 is a dark, soft, grayish purple, close to the color Eggplant. In RGB it’s made of 25.1% red, 19.6% green, and 26.3% blue. Its hue is 289°, with 15% saturation and 23% lightness, so it reads as a cool color. White text sits best on top of it.
What is #403243 in RGB?
#403243 is rgb(64, 50, 67): 64 red, 50 green, and 67 blue on a 0–255 scale.
What is #403243 in CMYK?
Roughly cmyk(4, 25, 0, 74). Print results depend on paper and press, so proof it before a big print run.
What Pantone is closest to #403243?
PANTONE Black 5 C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.
What color goes with #403243?
Its complement #2D3A2A gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.