Close to Aubergine
#40100A
#40100A is a very dark, rich red, close to the color Aubergine. In RGB it’s made of 25.1% red, 6.3% green, and 3.9% blue. Its hue is 7°, with 73% saturation and 15% lightness, so it reads as a warm color. White text sits best on top of it.
Color codes
Tints, shades & tones
Tints add white, shades add black, tones add gray. Tap any one to open its page.
Tints
Shades
Tones
Color harmonies
Combinations from the color wheel, built around #40100A.
Split complementary
The two neighbors of the complement: contrast that’s easier to balance.
Open in the palette builder →Tetradic
Two complementary pairs: rich, best with one color in charge.
Open in the palette builder →Contrast & readability
WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.
White text on this color
16.20:1 AAABlack text on this color
1.30:1 FailThis color as text on white
16.20:1 AAAThis color as text on black
1.30:1 FailHow it looks with color blindness
About 1 in 12 men and 1 in 200 women see color differently. Here’s #40100A as they’d see it.
#40100A in use
A headline in this color
Body text stays dark for reading; the color carries buttons, links, and accents.
On a dark background
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Brands with a similar color
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Questions about #40100A
What color is #40100A?
#40100A is a very dark, rich red, close to the color Aubergine. In RGB it’s made of 25.1% red, 6.3% green, and 3.9% blue. Its hue is 7°, with 73% saturation and 15% lightness, so it reads as a warm color. White text sits best on top of it.
What is #40100A in RGB?
#40100A is rgb(64, 16, 10): 64 red, 16 green, and 10 blue on a 0–255 scale.
What is #40100A in CMYK?
Roughly cmyk(0, 75, 84, 75). Print results depend on paper and press, so proof it before a big print run.
What Pantone is closest to #40100A?
PANTONE 490 C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.
What color goes with #40100A?
Its complement #00252B gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.