Close to Plum Purple
#400A4D
#400A4D is a very dark, vivid purple, close to the color Plum Purple. In RGB it’s made of 25.1% red, 3.9% green, and 30.2% blue. Its hue is 288°, with 77% saturation and 17% lightness, so it reads as a cool color. White text sits best on top of it.
Color codes
Tints, shades & tones
Tints add white, shades add black, tones add gray. Tap any one to open its page.
Tints
Shades
Tones
Color harmonies
Combinations from the color wheel, built around #400A4D.
Split complementary
The two neighbors of the complement: contrast that’s easier to balance.
Open in the palette builder →Tetradic
Two complementary pairs: rich, best with one color in charge.
Open in the palette builder →Contrast & readability
WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.
White text on this color
15.34:1 AAABlack text on this color
1.37:1 FailThis color as text on white
15.34:1 AAAThis color as text on black
1.37:1 FailHow it looks with color blindness
About 1 in 12 men and 1 in 200 women see color differently. Here’s #400A4D as they’d see it.
#400A4D in use
A headline in this color
Body text stays dark for reading; the color carries buttons, links, and accents.
On a dark background
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Brands with a similar color
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Questions about #400A4D
What color is #400A4D?
#400A4D is a very dark, vivid purple, close to the color Plum Purple. In RGB it’s made of 25.1% red, 3.9% green, and 30.2% blue. Its hue is 288°, with 77% saturation and 17% lightness, so it reads as a cool color. White text sits best on top of it.
What is #400A4D in RGB?
#400A4D is rgb(64, 10, 77): 64 red, 10 green, and 77 blue on a 0–255 scale.
What is #400A4D in CMYK?
Roughly cmyk(17, 87, 0, 70). Print results depend on paper and press, so proof it before a big print run.
What Pantone is closest to #400A4D?
PANTONE 2616 C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.
What color goes with #400A4D?
Its complement #0B2C00 gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.