Close to Plum Purple
#390939
#390939 is a very dark, rich pink, close to the color Plum Purple. In RGB it’s made of 22.4% red, 3.5% green, and 22.4% blue. Its hue is 300°, with 73% saturation and 13% lightness, so it reads as a cool color. White text sits best on top of it.
Color codes
Tints, shades & tones
Tints add white, shades add black, tones add gray. Tap any one to open its page.
Tints
Shades
Tones
Color harmonies
Combinations from the color wheel, built around #390939.
Split complementary
The two neighbors of the complement: contrast that’s easier to balance.
Open in the palette builder →Tetradic
Two complementary pairs: rich, best with one color in charge.
Open in the palette builder →Contrast & readability
WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.
White text on this color
16.51:1 AAABlack text on this color
1.27:1 FailThis color as text on white
16.51:1 AAAThis color as text on black
1.27:1 FailHow it looks with color blindness
About 1 in 12 men and 1 in 200 women see color differently. Here’s #390939 as they’d see it.
#390939 in use
A headline in this color
Body text stays dark for reading; the color carries buttons, links, and accents.
On a dark background
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Brands with a similar color
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Questions about #390939
What color is #390939?
#390939 is a very dark, rich pink, close to the color Plum Purple. In RGB it’s made of 22.4% red, 3.5% green, and 22.4% blue. Its hue is 300°, with 73% saturation and 13% lightness, so it reads as a cool color. White text sits best on top of it.
What is #390939 in RGB?
#390939 is rgb(57, 9, 57): 57 red, 9 green, and 57 blue on a 0–255 scale.
What is #390939 in CMYK?
Roughly cmyk(0, 84, 0, 78). Print results depend on paper and press, so proof it before a big print run.
What Pantone is closest to #390939?
PANTONE 2618 C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.
What color goes with #390939?
Its complement #072500 gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.