Close to Zaffre

#191DAD

#191DAD is a mid-tone, rich blue, close to the color Zaffre. In RGB it’s made of 9.8% red, 11.4% green, and 67.8% blue. Its hue is 238°, with 75% saturation and 39% lightness, so it reads as a cool color. White text sits best on top of it.

Make a palette Open in converter

Color codes

Tints, shades & tones

Tints add white, shades add black, tones add gray. Tap any one to open its page.

Tints

Shades

Tones

Color harmonies

Combinations from the color wheel, built around #191DAD.

Contrast & readability

WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.

Aa

White text on this color

11.54:1 AAA
Aa

Black text on this color

1.82:1 Fail
Aa

This color as text on white

11.54:1 AAA
Aa

This color as text on black

1.82:1 Fail

How it looks with color blindness

About 1 in 12 men and 1 in 200 women see color differently. Here’s #191DAD as they’d see it.

Typical vision#191DAD
ProtanopiaNo red cones (about 1% of men)
DeuteranopiaNo green cones (the most common, about 1% of men)
TritanopiaNo blue cones (rare)
AchromatopsiaNo color vision (very rare)

#191DAD in use

New

A headline in this color

Body text stays dark for reading; the color carries buttons, links, and accents.

Primary buttonText link →

On a dark background

Get started
Gradient to its complement

Similar colors

Brands with a similar color

Brand names identify the brands only; no affiliation. Test yourself in Brand Colors.

Questions about #191DAD

What color is #191DAD?

#191DAD is a mid-tone, rich blue, close to the color Zaffre. In RGB it’s made of 9.8% red, 11.4% green, and 67.8% blue. Its hue is 238°, with 75% saturation and 39% lightness, so it reads as a cool color. White text sits best on top of it.

What is #191DAD in RGB?

#191DAD is rgb(25, 29, 173): 25 red, 29 green, and 173 blue on a 0–255 scale.

What is #191DAD in CMYK?

Roughly cmyk(86, 83, 0, 32). Print results depend on paper and press, so proof it before a big print run.

What Pantone is closest to #191DAD?

PANTONE Violet C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.

What color goes with #191DAD?

Its complement #3C3B00 gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.

Browse all color swatches