Close to Zaffre
#0728BB
#0728BB is a mid-tone, vivid blue, close to the color Zaffre. In RGB it’s made of 2.7% red, 15.7% green, and 73.3% blue. Its hue is 229°, with 93% saturation and 38% lightness, so it reads as a cool color. White text sits best on top of it.
Color codes
Tints, shades & tones
Tints add white, shades add black, tones add gray. Tap any one to open its page.
Tints
Shades
Tones
Color harmonies
Combinations from the color wheel, built around #0728BB.
Split complementary
The two neighbors of the complement: contrast that’s easier to balance.
Open in the palette builder →Tetradic
Two complementary pairs: rich, best with one color in charge.
Open in the palette builder →Contrast & readability
WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.
White text on this color
10.34:1 AAABlack text on this color
2.03:1 FailThis color as text on white
10.34:1 AAAThis color as text on black
2.03:1 FailHow it looks with color blindness
About 1 in 12 men and 1 in 200 women see color differently. Here’s #0728BB as they’d see it.
#0728BB in use
A headline in this color
Body text stays dark for reading; the color carries buttons, links, and accents.
On a dark background
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Brands with a similar color
Brand names identify the brands only; no affiliation. Test yourself in Brand Colors.
Questions about #0728BB
What color is #0728BB?
#0728BB is a mid-tone, vivid blue, close to the color Zaffre. In RGB it’s made of 2.7% red, 15.7% green, and 73.3% blue. Its hue is 229°, with 93% saturation and 38% lightness, so it reads as a cool color. White text sits best on top of it.
What is #0728BB in RGB?
#0728BB is rgb(7, 40, 187): 7 red, 40 green, and 187 blue on a 0–255 scale.
What is #0728BB in CMYK?
Roughly cmyk(96, 79, 0, 27). Print results depend on paper and press, so proof it before a big print run.
What Pantone is closest to #0728BB?
PANTONE Violet C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.
What color goes with #0728BB?
Its complement #4E3F00 gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.