Close to Medium Violet Red
#B90077
#B90077 is a dark, vivid pink, close to the color Medium Violet Red. In RGB it’s made of 72.5% red, 0% green, and 46.7% blue. Its hue is 321°, with 100% saturation and 36% lightness, so it reads as a cool color. White text sits best on top of it.
Color codes
Tints, shades & tones
Tints add white, shades add black, tones add gray. Tap any one to open its page.
Tints
Shades
Tones
Color harmonies
Combinations from the color wheel, built around #B90077.
Split complementary
The two neighbors of the complement: contrast that’s easier to balance.
Open in the palette creator →Tetradic
Two complementary pairs: rich, best with one color in charge.
Open in the palette creator →Contrast & readability
WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.
White text on this color
6.31:1 AABlack text on this color
3.33:1 AA LargeThis color as text on white
6.31:1 AAThis color as text on black
3.33:1 AA LargeHow it looks with color blindness
About 1 in 12 men and 1 in 200 women see color differently. Here’s #B90077 as they’d see it.
#B90077 in use
A headline in this color
Body text stays dark for reading; the color carries buttons, links, and accents.
On a dark background
Get startedSimilar colors
Questions about #B90077
What color is #B90077?
#B90077 is a dark, vivid pink, close to the color Medium Violet Red. In RGB it’s made of 72.5% red, 0% green, and 46.7% blue. Its hue is 321°, with 100% saturation and 36% lightness, so it reads as a cool color. White text sits best on top of it.
What is #B90077 in RGB?
#B90077 is rgb(185, 0, 119): 185 red, 0 green, and 119 blue on a 0–255 scale.
What is #B90077 in CMYK?
Roughly cmyk(0, 100, 36, 27). Print results depend on paper and press, so proof it before a big print run.
What Pantone is closest to #B90077?
PANTONE 233 C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.
What color goes with #B90077?
Its complement #047025 gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.