Close to Lavender Purple
#90668D
#90668D is a mid-tone, soft, grayish pink, close to the color Lavender Purple. In RGB it’s made of 56.5% red, 40% green, and 55.3% blue. Its hue is 304°, with 17% saturation and 48% lightness, so it reads as a cool color. White text sits best on top of it.
Color codes
Tints, shades & tones
Tints add white, shades add black, tones add gray. Tap any one to open its page.
Tints
Shades
Tones
Color harmonies
Combinations from the color wheel, built around #90668D.
Split complementary
The two neighbors of the complement: contrast that’s easier to balance.
Open in the palette creator →Tetradic
Two complementary pairs: rich, best with one color in charge.
Open in the palette creator →Contrast & readability
WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.
White text on this color
4.70:1 AABlack text on this color
4.47:1 AA LargeThis color as text on white
4.70:1 AAThis color as text on black
4.47:1 AA LargeHow it looks with color blindness
About 1 in 12 men and 1 in 200 women see color differently. Here’s #90668D as they’d see it.
#90668D in use
A headline in this color
Body text stays dark for reading; the color carries buttons, links, and accents.
On a dark background
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Questions about #90668D
What color is #90668D?
#90668D is a mid-tone, soft, grayish pink, close to the color Lavender Purple. In RGB it’s made of 56.5% red, 40% green, and 55.3% blue. Its hue is 304°, with 17% saturation and 48% lightness, so it reads as a cool color. White text sits best on top of it.
What is #90668D in RGB?
#90668D is rgb(144, 102, 141): 144 red, 102 green, and 141 blue on a 0–255 scale.
What is #90668D in CMYK?
Roughly cmyk(0, 29, 2, 44). Print results depend on paper and press, so proof it before a big print run.
What Pantone is closest to #90668D?
PANTONE 2648 C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.
What color goes with #90668D?
Its complement #547D57 gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.