Close to Lavender Purple
#736FA4
#736FA4 is a mid-tone, muted blue, close to the color Lavender Purple. In RGB it’s made of 45.1% red, 43.5% green, and 64.3% blue. Its hue is 245°, with 23% saturation and 54% lightness, so it reads as a cool color. White text sits best on top of it.
Color codes
Tints, shades & tones
Tints add white, shades add black, tones add gray. Tap any one to open its page.
Tints
Shades
Tones
Color harmonies
Combinations from the color wheel, built around #736FA4.
Split complementary
The two neighbors of the complement: contrast that’s easier to balance.
Open in the palette creator →Tetradic
Two complementary pairs: rich, best with one color in charge.
Open in the palette creator →Contrast & readability
WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.
White text on this color
4.63:1 AABlack text on this color
4.54:1 AAThis color as text on white
4.63:1 AAThis color as text on black
4.54:1 AAHow it looks with color blindness
About 1 in 12 men and 1 in 200 women see color differently. Here’s #736FA4 as they’d see it.
#736FA4 in use
A headline in this color
Body text stays dark for reading; the color carries buttons, links, and accents.
On a dark background
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Questions about #736FA4
What color is #736FA4?
#736FA4 is a mid-tone, muted blue, close to the color Lavender Purple. In RGB it’s made of 45.1% red, 43.5% green, and 64.3% blue. Its hue is 245°, with 23% saturation and 54% lightness, so it reads as a cool color. White text sits best on top of it.
What is #736FA4 in RGB?
#736FA4 is rgb(115, 111, 164): 115 red, 111 green, and 164 blue on a 0–255 scale.
What is #736FA4 in CMYK?
Roughly cmyk(30, 32, 0, 36). Print results depend on paper and press, so proof it before a big print run.
What Pantone is closest to #736FA4?
PANTONE 2669 C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.
What color goes with #736FA4?
Its complement #747942 gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.