Close to Denim
#396BBC
#396BBC is a mid-tone, rich blue, close to the color Denim. In RGB it’s made of 22.4% red, 42% green, and 73.7% blue. Its hue is 217°, with 53% saturation and 48% lightness, so it reads as a cool color. White text sits best on top of it.
Color codes
Tints, shades & tones
Tints add white, shades add black, tones add gray. Tap any one to open its page.
Tints
Shades
Tones
Color harmonies
Combinations from the color wheel, built around #396BBC.
Split complementary
The two neighbors of the complement: contrast that’s easier to balance.
Open in the palette creator →Tetradic
Two complementary pairs: rich, best with one color in charge.
Open in the palette creator →Contrast & readability
WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.
White text on this color
5.25:1 AABlack text on this color
4.00:1 AA LargeThis color as text on white
5.25:1 AAThis color as text on black
4.00:1 AA LargeHow it looks with color blindness
About 1 in 12 men and 1 in 200 women see color differently. Here’s #396BBC as they’d see it.
#396BBC in use
A headline in this color
Body text stays dark for reading; the color carries buttons, links, and accents.
On a dark background
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Brands with a similar color
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Questions about #396BBC
What color is #396BBC?
#396BBC is a mid-tone, rich blue, close to the color Denim. In RGB it’s made of 22.4% red, 42% green, and 73.7% blue. Its hue is 217°, with 53% saturation and 48% lightness, so it reads as a cool color. White text sits best on top of it.
What is #396BBC in RGB?
#396BBC is rgb(57, 107, 188): 57 red, 107 green, and 188 blue on a 0–255 scale.
What is #396BBC in CMYK?
Roughly cmyk(70, 43, 0, 26). Print results depend on paper and press, so proof it before a big print run.
What Pantone is closest to #396BBC?
PANTONE 285 C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.
What color goes with #396BBC?
Its complement #8F6415 gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.