Close to Dark Chocolate
#351713
#351713 is a very dark, rich red, close to the color Dark Chocolate. In RGB it’s made of 20.8% red, 9% green, and 7.5% blue. Its hue is 7°, with 47% saturation and 14% lightness, so it reads as a warm color. White text sits best on top of it.
Color codes
Tints, shades & tones
Tints add white, shades add black, tones add gray. Tap any one to open its page.
Tints
Shades
Tones
Color harmonies
Combinations from the color wheel, built around #351713.
Split complementary
The two neighbors of the complement: contrast that’s easier to balance.
Open in the palette creator →Tetradic
Two complementary pairs: rich, best with one color in charge.
Open in the palette creator →Contrast & readability
WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.
White text on this color
16.36:1 AAABlack text on this color
1.28:1 FailThis color as text on white
16.36:1 AAAThis color as text on black
1.28:1 FailHow it looks with color blindness
About 1 in 12 men and 1 in 200 women see color differently. Here’s #351713 as they’d see it.
#351713 in use
A headline in this color
Body text stays dark for reading; the color carries buttons, links, and accents.
On a dark background
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Brands with a similar color
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Questions about #351713
What color is #351713?
#351713 is a very dark, rich red, close to the color Dark Chocolate. In RGB it’s made of 20.8% red, 9% green, and 7.5% blue. Its hue is 7°, with 47% saturation and 14% lightness, so it reads as a warm color. White text sits best on top of it.
What is #351713 in RGB?
#351713 is rgb(53, 23, 19): 53 red, 23 green, and 19 blue on a 0–255 scale.
What is #351713 in CMYK?
Roughly cmyk(0, 57, 64, 79). Print results depend on paper and press, so proof it before a big print run.
What Pantone is closest to #351713?
PANTONE 4975 C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.
What color goes with #351713?
Its complement #002429 gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.