Close to Dark Chocolate

#301110

#301110 is a very dark, rich red, close to the color Dark Chocolate. In RGB it’s made of 18.8% red, 6.7% green, and 6.3% blue. Its hue is 2°, with 50% saturation and 13% lightness, so it reads as a warm color. White text sits best on top of it.

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Color codes

Tints, shades & tones

Tints add white, shades add black, tones add gray. Tap any one to open its page.

Tints

Shades

Tones

Color harmonies

Combinations from the color wheel, built around #301110.

Contrast & readability

WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.

Aa

White text on this color

17.31:1 AAA
Aa

Black text on this color

1.21:1 Fail
Aa

This color as text on white

17.31:1 AAA
Aa

This color as text on black

1.21:1 Fail

How it looks with color blindness

About 1 in 12 men and 1 in 200 women see color differently. Here’s #301110 as they’d see it.

Typical vision#301110
ProtanopiaNo red cones (about 1% of men)
DeuteranopiaNo green cones (the most common, about 1% of men)
TritanopiaNo blue cones (rare)
AchromatopsiaNo color vision (very rare)

#301110 in use

New

A headline in this color

Body text stays dark for reading; the color carries buttons, links, and accents.

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Similar colors

Brands with a similar color

Brand names identify the brands only; no affiliation. Test yourself in Brand Colors.

Questions about #301110

What color is #301110?

#301110 is a very dark, rich red, close to the color Dark Chocolate. In RGB it’s made of 18.8% red, 6.7% green, and 6.3% blue. Its hue is 2°, with 50% saturation and 13% lightness, so it reads as a warm color. White text sits best on top of it.

What is #301110 in RGB?

#301110 is rgb(48, 17, 16): 48 red, 17 green, and 16 blue on a 0–255 scale.

What is #301110 in CMYK?

Roughly cmyk(0, 65, 67, 81). Print results depend on paper and press, so proof it before a big print run.

What Pantone is closest to #301110?

PANTONE 4975 C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.

What color goes with #301110?

Its complement #001F21 gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.

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