Close to Cobalt

#274BAE

#274BAE is a mid-tone, rich blue, close to the color Cobalt. In RGB it’s made of 15.3% red, 29.4% green, and 68.2% blue. Its hue is 224°, with 63% saturation and 42% lightness, so it reads as a cool color. White text sits best on top of it.

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Color codes

Tints, shades & tones

Tints add white, shades add black, tones add gray. Tap any one to open its page.

Tints

Shades

Tones

Color harmonies

Combinations from the color wheel, built around #274BAE.

Contrast & readability

WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.

Aa

White text on this color

7.77:1 AAA
Aa

Black text on this color

2.70:1 Fail
Aa

This color as text on white

7.77:1 AAA
Aa

This color as text on black

2.70:1 Fail

How it looks with color blindness

About 1 in 12 men and 1 in 200 women see color differently. Here’s #274BAE as they’d see it.

Typical vision#274BAE
ProtanopiaNo red cones (about 1% of men)
DeuteranopiaNo green cones (the most common, about 1% of men)
TritanopiaNo blue cones (rare)
AchromatopsiaNo color vision (very rare)

#274BAE in use

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A headline in this color

Body text stays dark for reading; the color carries buttons, links, and accents.

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Brands with a similar color

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Questions about #274BAE

What color is #274BAE?

#274BAE is a mid-tone, rich blue, close to the color Cobalt. In RGB it’s made of 15.3% red, 29.4% green, and 68.2% blue. Its hue is 224°, with 63% saturation and 42% lightness, so it reads as a cool color. White text sits best on top of it.

What is #274BAE in RGB?

#274BAE is rgb(39, 75, 174): 39 red, 75 green, and 174 blue on a 0–255 scale.

What is #274BAE in CMYK?

Roughly cmyk(78, 57, 0, 32). Print results depend on paper and press, so proof it before a big print run.

What Pantone is closest to #274BAE?

PANTONE 2935 C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.

What color goes with #274BAE?

Its complement #674F00 gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.

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