Close to Rich Black
#181321
#181321 is a very dark, muted purple, close to the color Rich Black. In RGB it’s made of 9.4% red, 7.5% green, and 12.9% blue. Its hue is 261°, with 27% saturation and 10% lightness, so it reads as a cool color. White text sits best on top of it.
Color codes
Tints, shades & tones
Tints add white, shades add black, tones add gray. Tap any one to open its page.
Tints
Shades
Tones
Color harmonies
Combinations from the color wheel, built around #181321.
Split complementary
The two neighbors of the complement: contrast that’s easier to balance.
Open in the palette creator →Tetradic
Two complementary pairs: rich, best with one color in charge.
Open in the palette creator →Contrast & readability
WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.
White text on this color
18.20:1 AAABlack text on this color
1.15:1 FailThis color as text on white
18.20:1 AAAThis color as text on black
1.15:1 FailHow it looks with color blindness
About 1 in 12 men and 1 in 200 women see color differently. Here’s #181321 as they’d see it.
#181321 in use
A headline in this color
Body text stays dark for reading; the color carries buttons, links, and accents.
On a dark background
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Brands with a similar color
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Questions about #181321
What color is #181321?
#181321 is a very dark, muted purple, close to the color Rich Black. In RGB it’s made of 9.4% red, 7.5% green, and 12.9% blue. Its hue is 261°, with 27% saturation and 10% lightness, so it reads as a cool color. White text sits best on top of it.
What is #181321 in RGB?
#181321 is rgb(24, 19, 33): 24 red, 19 green, and 33 blue on a 0–255 scale.
What is #181321 in CMYK?
Roughly cmyk(27, 42, 0, 87). Print results depend on paper and press, so proof it before a big print run.
What Pantone is closest to #181321?
PANTONE 7547 C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.
What color goes with #181321?
Its complement #121703 gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.