Brand color · close to Alizarin
#E51636 Chick-fil-A Red
#E51636 is a mid-tone, vivid red, close to the color Alizarin. In RGB it’s made of 89.8% red, 8.6% green, and 21.2% blue. Its hue is 351°, with 82% saturation and 49% lightness, so it reads as a warm color. White text sits best on top of it.
Color codes
Tints, shades & tones
Tints add white, shades add black, tones add gray. Tap any one to open its page.
Tints
Shades
Tones
Color harmonies
Combinations from the color wheel, built around #E51636.
Split complementary
The two neighbors of the complement: contrast that’s easier to balance.
Open in the palette builder →Tetradic
Two complementary pairs: rich, best with one color in charge.
Open in the palette builder →Contrast & readability
WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.
White text on this color
4.67:1 AABlack text on this color
4.50:1 AA LargeThis color as text on white
4.67:1 AAThis color as text on black
4.50:1 AA LargeHow it looks with color blindness
About 1 in 12 men and 1 in 200 women see color differently. Here’s #E51636 as they’d see it.
#E51636 in use
A headline in this color
Body text stays dark for reading; the color carries buttons, links, and accents.
On a dark background
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Brands with a similar color
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Questions about #E51636
What color is #E51636?
#E51636 is a mid-tone, vivid red, close to the color Alizarin. In RGB it’s made of 89.8% red, 8.6% green, and 21.2% blue. Its hue is 351°, with 82% saturation and 49% lightness, so it reads as a warm color. White text sits best on top of it.
What is #E51636 in RGB?
#E51636 is rgb(229, 22, 54): 229 red, 22 green, and 54 blue on a 0–255 scale.
What is #E51636 in CMYK?
Roughly cmyk(0, 90, 76, 10). Print results depend on paper and press, so proof it before a big print run.
What Pantone is closest to #E51636?
PANTONE 1788 C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.
What color goes with #E51636?
Its complement #198370 gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.