Brand color · close to Lava
#D71E28 Wells Fargo Red
#D71E28 is a mid-tone, vivid red, close to the color Lava. In RGB it’s made of 84.3% red, 11.8% green, and 15.7% blue. Its hue is 357°, with 76% saturation and 48% lightness, so it reads as a warm color. White text sits best on top of it.
Color codes
Tints, shades & tones
Tints add white, shades add black, tones add gray. Tap any one to open its page.
Tints
Shades
Tones
Color harmonies
Combinations from the color wheel, built around #D71E28.
Split complementary
The two neighbors of the complement: contrast that’s easier to balance.
Open in the palette builder →Tetradic
Two complementary pairs: rich, best with one color in charge.
Open in the palette builder →Contrast & readability
WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.
White text on this color
5.11:1 AABlack text on this color
4.11:1 AA LargeThis color as text on white
5.11:1 AAThis color as text on black
4.11:1 AA LargeHow it looks with color blindness
About 1 in 12 men and 1 in 200 women see color differently. Here’s #D71E28 as they’d see it.
#D71E28 in use
A headline in this color
Body text stays dark for reading; the color carries buttons, links, and accents.
On a dark background
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Brands with a similar color
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Questions about #D71E28
What color is #D71E28?
#D71E28 is a mid-tone, vivid red, close to the color Lava. In RGB it’s made of 84.3% red, 11.8% green, and 15.7% blue. Its hue is 357°, with 76% saturation and 48% lightness, so it reads as a warm color. White text sits best on top of it.
What is #D71E28 in RGB?
#D71E28 is rgb(215, 30, 40): 215 red, 30 green, and 40 blue on a 0–255 scale.
What is #D71E28 in CMYK?
Roughly cmyk(0, 86, 81, 16). Print results depend on paper and press, so proof it before a big print run.
What Pantone is closest to #D71E28?
PANTONE 1795 C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.
What color goes with #D71E28?
Its complement #0D7B75 gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.