Brand color · close to Cardinal
#C41230 Levi's Red
#C41230 is a mid-tone, vivid red, close to the color Cardinal. In RGB it’s made of 76.9% red, 7.1% green, and 18.8% blue. Its hue is 350°, with 83% saturation and 42% lightness, so it reads as a warm color. White text sits best on top of it.
Color codes
Tints, shades & tones
Tints add white, shades add black, tones add gray. Tap any one to open its page.
Tints
Shades
Tones
Color harmonies
Combinations from the color wheel, built around #C41230.
Split complementary
The two neighbors of the complement: contrast that’s easier to balance.
Open in the palette builder →Tetradic
Two complementary pairs: rich, best with one color in charge.
Open in the palette builder →Contrast & readability
WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.
White text on this color
6.04:1 AABlack text on this color
3.48:1 AA LargeThis color as text on white
6.04:1 AAThis color as text on black
3.48:1 AA LargeHow it looks with color blindness
About 1 in 12 men and 1 in 200 women see color differently. Here’s #C41230 as they’d see it.
#C41230 in use
A headline in this color
Body text stays dark for reading; the color carries buttons, links, and accents.
On a dark background
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Brands with a similar color
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Questions about #C41230
What color is #C41230?
#C41230 is a mid-tone, vivid red, close to the color Cardinal. In RGB it’s made of 76.9% red, 7.1% green, and 18.8% blue. Its hue is 350°, with 83% saturation and 42% lightness, so it reads as a warm color. White text sits best on top of it.
What is #C41230 in RGB?
#C41230 is rgb(196, 18, 48): 196 red, 18 green, and 48 blue on a 0–255 scale.
What is #C41230 in CMYK?
Roughly cmyk(0, 91, 76, 23). Print results depend on paper and press, so proof it before a big print run.
What Pantone is closest to #C41230?
PANTONE 186 C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.
What color goes with #C41230?
Its complement #05705E gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.