Close to Paprika
#970E32
#970E32 is a dark, vivid pink, close to the color Paprika. In RGB it’s made of 59.2% red, 5.5% green, and 19.6% blue. Its hue is 344°, with 83% saturation and 32% lightness, so it reads as a warm color. White text sits best on top of it.
Color codes
Tints, shades & tones
Tints add white, shades add black, tones add gray. Tap any one to open its page.
Tints
Shades
Tones
Color harmonies
Combinations from the color wheel, built around #970E32.
Split complementary
The two neighbors of the complement: contrast that’s easier to balance.
Open in the palette creator →Tetradic
Two complementary pairs: rich, best with one color in charge.
Open in the palette creator →Contrast & readability
WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.
White text on this color
8.66:1 AAABlack text on this color
2.42:1 FailThis color as text on white
8.66:1 AAAThis color as text on black
2.42:1 FailHow it looks with color blindness
About 1 in 12 men and 1 in 200 women see color differently. Here’s #970E32 as they’d see it.
#970E32 in use
A headline in this color
Body text stays dark for reading; the color carries buttons, links, and accents.
On a dark background
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Brands with a similar color
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Questions about #970E32
What color is #970E32?
#970E32 is a dark, vivid pink, close to the color Paprika. In RGB it’s made of 59.2% red, 5.5% green, and 19.6% blue. Its hue is 344°, with 83% saturation and 32% lightness, so it reads as a warm color. White text sits best on top of it.
What is #970E32 in RGB?
#970E32 is rgb(151, 14, 50): 151 red, 14 green, and 50 blue on a 0–255 scale.
What is #970E32 in CMYK?
Roughly cmyk(0, 91, 67, 41). Print results depend on paper and press, so proof it before a big print run.
What Pantone is closest to #970E32?
PANTONE 201 C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.
What color goes with #970E32?
Its complement #055641 gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.