Brand color · close to Leaf
#73B731 Mountain Dew Green
#73B731 is a mid-tone, rich green, close to the color Leaf. In RGB it’s made of 45.1% red, 71.8% green, and 19.2% blue. Its hue is 90°, with 58% saturation and 45% lightness, so it reads as a cool color. Black text sits best on top of it.
Color codes
Tints, shades & tones
Tints add white, shades add black, tones add gray. Tap any one to open its page.
Tints
Shades
Tones
Color harmonies
Combinations from the color wheel, built around #73B731.
Split complementary
The two neighbors of the complement: contrast that’s easier to balance.
Open in the palette builder →Tetradic
Two complementary pairs: rich, best with one color in charge.
Open in the palette builder →Contrast & readability
WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.
White text on this color
2.46:1 FailBlack text on this color
8.55:1 AAAThis color as text on white
2.46:1 FailThis color as text on black
8.55:1 AAAHow it looks with color blindness
About 1 in 12 men and 1 in 200 women see color differently. Here’s #73B731 as they’d see it.
#73B731 in use
A headline in this color
Body text stays dark for reading; the color carries buttons, links, and accents.
On a dark background
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Brands with a similar color
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Questions about #73B731
What color is #73B731?
#73B731 is a mid-tone, rich green, close to the color Leaf. In RGB it’s made of 45.1% red, 71.8% green, and 19.2% blue. Its hue is 90°, with 58% saturation and 45% lightness, so it reads as a cool color. Black text sits best on top of it.
What is #73B731 in RGB?
#73B731 is rgb(115, 183, 49): 115 red, 183 green, and 49 blue on a 0–255 scale.
What is #73B731 in CMYK?
Roughly cmyk(37, 0, 73, 28). Print results depend on paper and press, so proof it before a big print run.
What Pantone is closest to #73B731?
PANTONE 7488 C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.
What color goes with #73B731?
Its complement #C98AFE gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.