Close to Dark Orchid
#720BAD
#720BAD is a dark, vivid purple, close to the color Dark Orchid. In RGB it’s made of 44.7% red, 4.3% green, and 67.8% blue. Its hue is 278°, with 88% saturation and 36% lightness, so it reads as a cool color. White text sits best on top of it.
Color codes
Tints, shades & tones
Tints add white, shades add black, tones add gray. Tap any one to open its page.
Tints
Shades
Tones
Color harmonies
Combinations from the color wheel, built around #720BAD.
Split complementary
The two neighbors of the complement: contrast that’s easier to balance.
Open in the palette creator →Tetradic
Two complementary pairs: rich, best with one color in charge.
Open in the palette creator →Contrast & readability
WCAG contrast ratios for text. 4.5:1 is the minimum for body text, 3:1 for large text.
White text on this color
8.87:1 AAABlack text on this color
2.37:1 FailThis color as text on white
8.87:1 AAAThis color as text on black
2.37:1 FailHow it looks with color blindness
About 1 in 12 men and 1 in 200 women see color differently. Here’s #720BAD as they’d see it.
#720BAD in use
A headline in this color
Body text stays dark for reading; the color carries buttons, links, and accents.
On a dark background
Get startedSimilar colors
Questions about #720BAD
What color is #720BAD?
#720BAD is a dark, vivid purple, close to the color Dark Orchid. In RGB it’s made of 44.7% red, 4.3% green, and 67.8% blue. Its hue is 278°, with 88% saturation and 36% lightness, so it reads as a cool color. White text sits best on top of it.
What is #720BAD in RGB?
#720BAD is rgb(114, 11, 173): 114 red, 11 green, and 173 blue on a 0–255 scale.
What is #720BAD in CMYK?
Roughly cmyk(34, 94, 0, 32). Print results depend on paper and press, so proof it before a big print run.
What Pantone is closest to #720BAD?
PANTONE Violet C is the closest match in our list. Screen colors and ink never match perfectly; check a physical Pantone guide.
What color goes with #720BAD?
Its complement #185600 gives the strongest contrast. For something calmer, try its analogous neighbors, or its own tints and shades above.